The animation that I chose is SIAMES “NO LULLABY”. I chose this because of the beautiful colors, animation, and music. It was animated by Rudo Company. Both the animator and the musicians are located in Buenos Aires, Argentina. The band, SIAMES, and the company do a lot of collaborating, with about half of their music videos being done by Rudo.
The animation company, Rudo, does a lot of really cool work including music videos, commercials, and their own content. They have done work for big names like Hulu, Nike, Apple, Adidas, Cartoon Network and MTV. They have a distinct style but can still adapt to different services preferred advertising. They’re pretty new, 2015, so I dont think they have had much of an impact (at least what I can see) but I would say their advertisements worked well on me before I even knew who they were so I hope they inspire more high quality advertisements.
I think what is really unique about their work is that they do passion projects on top of music videos and advertisements. Their website, which I will have linked, is one of the coolest things I’ve ever seen. Its pretty intuitive, its colorful, and its full of motion. Just going through their work and reel is so impressive.
Animation like this is really important to me because it has so much life in it. I think that animation, especially for something more commercial like advertising, can become lifeless and sterile. They put color and joy and magic into everything they create, and I hope that they are able to get bigger and really inspire a lot of new animators. Also the way that they are able to connect with more people by having multiple languages on their sites is so cool.
One of their most popular music videos, Wolf, has a “making of” video. It shows some of their process which is cool to watch. (0:52 is my favorite part)
Citing my sources:
https://www.youtube.com/@rudocompany5058/featured